We Help Salons & Spas Master Marketing with Simple Strategies that Work.
Say goodbye to guesswork and overwhelm, and say hello to marketing made simple, scalable, and stress-free.
At Alnico Marketing, we’re not here to do your salon or spa marketing for you — we’re here to coach you into becoming the confident, strategic marketer your business needs. Through personalized, one-on-one coaching, we’ll help you cut through the chaos and turn your marketing into a growth engine that actually works.
Here’s what we’ll tackle together:
We think you are the best marketer for the job!
Strategic Marketing Systems
No more flying blind. We’ll build simple, repeatable systems that take the guesswork out of marketing.
Messaging & Branding
Let’s uncover what makes your salon or spa truly unique and craft messaging that sets you apart (and gets you noticed).
Content Planning Made Simple
Forget the blank screen panic. We’ll create a content plan so you know exactly what to say, post, and promote across social, email, and more.
Team Engagement
Tired of dragging your team into marketing? We’ll turn them into natural brand ambassadors who help tell your story.
Smarter Paid Ads
Want to run ads that actually work? We’ll teach you the ropes and help you set up campaigns that attract clients and boost revenue.
Time-Saving AI Tools
AI isn’t just a buzzword—it’s your new secret weapon. We’ll show you how to use it to book more clients, brainstorm, plan, and execute marketing faster than ever.
Whether you’re starting from scratch or looking to refine what you’re already doing, together we’ll make your marketing efforts less stressful, more effective, and (dare we say) even a little fun.
Get started now, and let’s get you back to doing what you love: running your business and serving your clients.
Outsmart the overwhelm of marketing.
We get it — salon and spa marketing can feel overwhelming. Between running your business, managing a team, and serving clients, who has time to figure out what to post, run paid ads, update your website, or get found on Google? It’s a lot.
But here’s the good news: marketing doesn’t have to be hard. With the right strategy, a little creativity, and the right tools, you can make it work. That’s where we come in—to help salon and spa owners like you build confidence and take control of your marketing.
We’re betting on you.
There are plenty of marketing agencies ready to take over your salon or spa’s marketing. But we’re doing things differently. We’re betting on you to become the marketing expert your business needs.
With simple systems and smart strategies, we’ll help you create campaigns that book more clients, attract new ones, boost retention, and grow your revenue—on your terms.
More clients, less chaos.
Imagine spending less time staring at a blank screen, wondering what to post, and more time focusing on your clients. With our hands-on guidance, you’ll stop guessing and start growing.
Let’s simplify your marketing so it works for you — not the other way around. Ready to make it happen?
Choose your coaching plan
Option 1 (Suggested starting point)
$695/mo*
$495/mo introductory pricing*
Magnetic Marketing
Strategy Coaching
One-on-one coaching to build a marketing system that simplifies your strategy and drives predictable results.
What’s included:
Two (2) 60-minute Zoom coaching sessions per month
Two (2) 15-minute “emergency: how do I do that again?” Zoom sessions per month (subject to schedule availability).
Email support (one long-form question per week).
What’s covered:
Deep Dive Marketing Audit
A deep dive into your current marketing efforts, uncovering what’s working, what’s not, and where the opportunities lie.
Brand Alignment Blueprint
Evaluate your current brand, align it with your target audience, and develop a clear, consistent identity that sets you apart in your market.
Defining Your Brand Voice:
Pinpoint the tone, personality, and style that will resonate with your ideal clients. We’ll craft messaging that feels authentic and consistent across every platform, from social posts to website copy.
Identifying Your Unique Differentiators
Define what makes your salon or spa truly unique and create messaging that highlights why clients should choose you over the competition.
Content Clarity System
Say goodbye to constant content overwhelm! We’ll create strategic content themes that simplify your efforts while telling your story consistently across social media, email, and your website.
Salon/Spa Success Marketing Map
Define the who, what, and when of your marketing strategy. From social media to email campaigns, website updates, and even simple ads, we’ll create a plan that works for your business.
Staff Engagement Strategy
Turn your team into your greatest marketing asset! We’ll work on strategies to get your staff involved in content creation, making marketing a collaborative, authentic effort.
Track, Adjust, and Thrive
Define your success metrics and track the impact of your marketing efforts.
Local SEO Traffic Booster
Be the salon or spa everyone finds online! We’ll optimize your website and Google My Business profile to attract more local traffic. If you don’t have Google Analytics, we’ll help set it up to track your success.
Intro to Google Ads & Keywords:
Learn how to show up when people search for services you offer. We’ll cover how to pick the right words (keywords), write attention-grabbing ads, target local clients who are ready to book. and how to stay within budget while maximizing results.
Automate & Create with AI
Save time with cutting-edge AI tools like ManyChat and ChatGPT. Learn how to use drive new bookings with custom automated bots, brainstorm content ideas, draft captions, write emails, and streamline your marketing efforts effortlessly.
Canva Brand Kit Setup & Templates
Set up your brand kit in Canva for fast, on-brand asset creation. Learn to customize free templates to create a library of branded assets.
*3-month minimum commitment required.
Option 2
$695/mo*
$495/mo introductory pricing*
Paid Meta Ads
Coaching
Master the art of running paid ad campaigns on Instagram and Facebook that generate clicks, leads, and clients — and profit!
What’s included:
Two (2) 60-minute Zoom coaching sessions per month
Two (2) 15-minute “emergency: how do I do that again?” Zoom sessions per month (subject to schedule availability).
Email support (one long-form question per week).
What’s covered:
Meta Ads Basics:
Learn how Facebook and Instagram ads work and how they can help your salon or spa get noticed, attract more clients, and drive bookings.
Ad Account Setup Made Simple:
Get step-by-step guidance to set up your Meta Business Manager. We’ll ensure your account is properly configured, including domain verification, tracking tools, and pixels, so your ads perform their best.
Finding the Perfect Audience:
Discover how to show your ads to the right people, like local clients near your business or potential clients with interests that match your services. We’ll help you build custom audiences, use lookalikes, and refine your targeting strategy.
Ad Campaign Setup & Strategy:
We’ll guide you through building campaigns step by step, from choosing your ad objective to setting up targeting and placements. Whether you want more bookings, page followers, or awareness, we’ll create a plan tailored to your goals.
Ad Design That Works:
Learn how to create ads that catch attention and drive action. We’ll show you how to use images, videos, and messages that make your audience stop scrolling and take notice.
Say It Right: Headlines & Copy:
Craft ad headlines and descriptions that get results. We’ll teach you how to write clear, engaging messages that connect with your audience and turn interest into bookings.
Smart Budgeting & Growing Your Ads:
Get comfortable with ad budgets. We’ll help you set spending limits that make sense for your business and show you how to scale your campaigns as you start seeing results.
Making Sense of Your Results:
Learn how to understand your ad performance so you know what’s working and what needs to change. From clicks to bookings, we’ll show you what metrics to track and how to adjust your ads for better outcomes.
Fixing What’s Not Working:
If your ads aren’t performing, don’t panic! We’ll help you troubleshoot common problems, like low engagement or high costs, and tweak your campaigns to improve results.
AI Tools to Save Time:
Use AI tools to brainstorm ad ideas, write captions, and even create strategies that make running your Meta Ads campaigns easier and faster.
*3-month minimum commitment required.
Not sure where to start?
Schedule a free Marketing Game-Planning Session and we’ll access where you’re at and how we can get you to where you want to be.
Hi there!
I’m Eric Ducoff, and I’ve had the privilege of serving this vibrant, ever-evolving industry for my entire career.
For nearly three decades (yes, yikes!), I’ve been helping beauty professionals like you do business better. Most recently, I spent my time as the VP of Marketing — and eventually CEO — of Strategies, one of the most respected business coaching companies for salons, spas, and medspas.
During my time there, I had the rare opportunity to connect directly with thousands of salon, spa, and medspa owners. Listening to their stories, their frustrations, and their big dreams gave me an intimate understanding of what it really takes to grow a profitable beauty business in today’s constantly shifting landscape.
And if there’s one thing I’ve heard again and again over the years, it’s this:
"I need help with marketing."
That’s why I created Alnico Marketing — to help beauty professionals like you strip away the mystery, overwhelm, and time-suck of marketing and replace it with clear strategies, simple systems, and real results.
I can’t wait to see what we’ll build together.
— Eric
P.S. Who’s Alnico?
Actually, it’s not a “who” but a “what.” Alnico is a magnetic alloy compound, known for its ability to attract — just like your marketing should. ;-)
Who we are
Book Your Free Marketing
Game-Planning Session
Ready to take control of your marketing? In this free session, we’ll dive into where you are now, what’s holding you back, and how we can create a plan to help your salon or spa grow with confidence.
Contact us
Have questions or want to learn more about how we can help your salon or spa? We’d love to hear from you!
Whether you're ready to take the next step or just need a little more info, drop us a message, and we’ll get back to you ASAP. Let’s get your marketing on the right track!